Global Consumer Goods Company/Commerce Transformation 2027: Led strategic transformation opportunity with global account lead & client stakeholders to demonstrate global agency capability in commerce, audience/data strategy & tech to deliver their transformation agenda.
Global Entertainment Company/Global Consumer Experience Transformation: Designed a 360 audit of integrated global consumer experience against global marketing campaign across paid, owned & earned assets, examining brand & performance metrics (sales) cumulating in client and agency workshop review & development of guidelines for future best practices playbook.
Global Job Recruitment Company/Global Business Transformation: Conducted business & operational audit; presented findings to executive marketing team with design of transformation workshop focused on marketing transformation & integration of data, tech & analytics.
Global Entertainment/ xBU Global Transformation: Conducted audience experiences & data usage audit, identified use cases that focused on areas such as 1P data strategy, clean rooms & AI to inform creative & content production.
N.A. Financial Institution/Marketing Transformation & Business Integration: Developed a 1/2 day workshop with executive team to transform internal business unit operations, with a focus on holistic measurement through integrated data & advanced analytics and measurement.
N.A. Retailer/Business Integration: Conducted discovery discussions with agency account leads focusing on audience insights, available data management & activation, and internal processes. Workshop designed to assist in breaking down silos and helping marketers to transform their business into a truly audience-led future, including activation and measurement.